“I’m glad they love the show and are putting in that effort.
“We’ve all been wondering who is behind the no context account for ‘Abbott,’” says Joya McCrory, another writer on the hit elementary school sitcom. We don’t write lines specifically thinking that they would make a good screenshot, but when they do, it’s certainly something that I think everyone enjoys.” But Nichols says seeing her jokes go viral online is nonetheless a treat. When punching up scripts, television writers are obviously not thinking about which lines will land best on Twitter. It offers an opportunity for people to check something out they normally would not have.” Nichols adds: “It spreads the show to a completely new audience that taps in from seeing the screenshots.
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In other words, no context accounts have inspired many hyper-online people - largely Gen Zers - to jump aboard TV shows because “they’re seeing all these memes on their timeline, but they don’t know what they mean,” Golez says. Similarly, Anna Golez, who manages the most popular “Succession” fan account, says many of her followers started watching the show because they wanted to understand the context of her screenshots. Screenshots of Chris Traeger (Rob Lowe) wearing a mask during flu season or Leslie complaining about not being able to go into the office due to a government shutdown gained entirely new meaning in the world of COVID-19 and went viral on Twitter. Kaysi has run the “Parks” account for about five years, but she said her follower count exploded right around when the pandemic set in. It also gives fans this sort of shorthand and way of communicating that is unique to the community.”
“ Abbott Elementary” writer and producer Brittani Nichols says no context accounts allow fans to “put their own spin” on their favorite series: “It gives the show a life of its own outside of traditional broadcasting and streaming. During the recount, she posted a screenshot of Leslie Knope (Amy Poehler) saying, “Well, math is hard.” A day later, when Donald Trump had officially lost, she posted a meme of Donna Meagle (Retta) saying, “You’re fired.” Kaysi, a 24-year-old “ Parks and Recreation” fan who runs tells Variety that many of her most popular tweets played on the 2020 presidential election. Sometimes, the screencaps are just isolated moments from the show - think Kevin (Brian Baumgartner) spilling the vat of chili on the floor of Dunder Mifflin - but sometimes they’re placed in an entirely new context relevant to world events. “The Office” alone has more than a dozen no context accounts, the most popular of which has over half a million followers.